Smart Internet Marketing at Guruphobia

Every Marketer Wants to Be a Guru.
What a sweeping statement, by one of the most well-known Gurus around.
And one that I disagree with vehemently.
You see, Mr. Guru, not everyone WANTS to be you, or WANTS to be like you. 
Sorry.
There are marketers who are just happily motoring along, making very good money, staying in the shadows, […]

Have you ever come across a situation, where a guru promises a fantastic bonus for buying through his/her affiliate link?
And you take the bait, buying the product?
I have, and I’m sure so have you.  Now I think many of us can understand when gurus are foisting “worthless” e-book bonuses our way - you know, the […]

I don’t know what it is about the e-mails I’m getting lately that are irritating the hell out of me.
A few days ago I got another classic - here’s a summary:
1) Guru feels badly about sending so many e-mails to his list.
2) Guru says that he is not doing this for the money.
3) Guru says […]

About 6 months ago I signed up for the mailing list of a young man who appeared to have fairly unique content, and a bit of a contrarian approach to list building and marketing.
However, somewhere along the line, things changed.  He started sending out e-mail pitches for various products.  Ok, it was enough of a […]

I’ve noticed yet another interesting trend as of late.
There are dozens of blogs covering the subject of “How to Make Money From Blogs”.  They teach techniques on how to monetize your blog, how to gain readership, how to engage your blog audience, and so on, and so on, and so on.
However, only a pitiful few […]