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	<title>Smart Internet Marketing at Guruphobia &#187; Gurus Behaving Badly</title>
	<link>http://www.guruphobia.com</link>
	<description>Be Your Own Smart Internet Marketing Guru</description>
	<pubDate>Tue, 29 May 2007 17:16:11 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
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		<title>Every Marketer Wants to Be a Guru</title>
		<link>http://www.guruphobia.com/2007/05/29/every-marketer-wants-to-be-a-guru/</link>
		<comments>http://www.guruphobia.com/2007/05/29/every-marketer-wants-to-be-a-guru/#comments</comments>
		<pubDate>Tue, 29 May 2007 17:15:33 +0000</pubDate>
		<dc:creator>Mr. P</dc:creator>
		
		<category><![CDATA[Gurus Behaving Badly]]></category>

		<guid isPermaLink="false">http://www.guruphobia.com/2007/05/29/every-marketer-wants-to-be-a-guru/</guid>
		<description><![CDATA[Every Marketer Wants to Be a Guru.
What a sweeping statement, by one of the most well-known Gurus around.
And one that I disagree with vehemently.
You see, Mr. Guru, not everyone WANTS to be you, or WANTS to be like you. 
Sorry.
There are marketers who are just happily motoring along, making very good money, staying in the shadows, [...]]]></description>
			<content:encoded><![CDATA[<p>Every Marketer Wants to Be a Guru.</p>
<p>What a sweeping statement, by one of the most well-known Gurus around.</p>
<p>And one that I disagree with vehemently.</p>
<p>You see, Mr. Guru, not everyone WANTS to be you, or WANTS to be like you. </p>
<p>Sorry.</p>
<p>There are marketers who are just happily motoring along, making very good money, staying in the shadows, unbeknownst to the general marketing population at large.</p>
<p>How do I know?  Because I know several personally.</p>
<p>These marketers don&#8217;t need throngs of adoring fans hanging on their every word.  They don&#8217;t need to be the center of attention.</p>
<p>And what about you, Mr. P?  Isn&#8217;t that like the pot calling the kettle black?</p>
<p>Not at all.</p>
<p>I don&#8217;t need to be &#8220;known&#8221;.  My main purpose is to vent a bit, or a lot&#8230;&#8230;&#8230;..and in the process, perhaps give back a little to the community.</p>
<p>After all, how many of my products have you seen me sell on this site?  How many affiliate links have you seen me post thus far?</p>
<p>So consider that for a minute, before someone tells you, &#8220;Every Marketer Wants to be a Guru&#8221;.</p>
<p>Mr. P</p>
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		<title>Buying for Bonuses</title>
		<link>http://www.guruphobia.com/2007/05/28/buying-for-bonuses/</link>
		<comments>http://www.guruphobia.com/2007/05/28/buying-for-bonuses/#comments</comments>
		<pubDate>Mon, 28 May 2007 23:26:42 +0000</pubDate>
		<dc:creator>Mr. P</dc:creator>
		
		<category><![CDATA[Gurus Behaving Badly]]></category>

		<guid isPermaLink="false">http://www.guruphobia.com/2007/05/28/buying-for-bonuses/</guid>
		<description><![CDATA[Have you ever come across a situation, where a guru promises a fantastic bonus for buying through his/her affiliate link?
And you take the bait, buying the product?
I have, and I&#8217;m sure so have you.  Now I think many of us can understand when gurus are foisting &#8220;worthless&#8221; e-book bonuses our way - you know, the [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever come across a situation, where a guru promises a fantastic bonus for buying through his/her affiliate link?</p>
<p>And you take the bait, buying the product?</p>
<p>I have, and I&#8217;m sure so have you.  Now I think many of us can understand when gurus are foisting &#8220;worthless&#8221; e-book bonuses our way - you know, the ones that you&#8217;ve seen percolating through the net since 1972?</p>
<p>What really burns my hide, though, are the other bonuses, many from big name gurus who should really know better.</p>
<ul>
<li>The One on One Consultation Bonus - I&#8217;ll admit, I&#8217;ve been burned by this one twice before.  Guru A promises a &#8220;one-on-one personal consultation&#8221; with me - in one case, said Guru promised to record the call on Skype and send me a copy, so that I could reference it for posterity.  My posterior.  In one case, Guru A simply failed to respond once my payment for the product went through.  In the other case, Guru B was clearly overwhelmed by the response, and &#8220;amended&#8221; the bonus after everyone had purchased to a &#8220;group teleconference&#8221;.  Shame on you.  Mind you, these were &#8220;top shelf&#8221; gurus, too.</li>
<li>The &#8220;Free Advertising Bonus&#8221; - Guru C offers free advertising on his niche publications, that go out to lists in the &#8220;several hundred thousands&#8221;.  Problem is, when said Guru C is contacted for the ad, he conveniently disappears.</li>
</ul>
<p>The lesson here?  Never buy on the basis of a bonus.  If you must buy a product, buy it because it is fundamentally sound and well-reviewed by people you TRUST.  You&#8217;ll save yourself much disappointment.</p>
<p>Mr. P</p>
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		<title>The Truth Hurts, Doesn’t It, Guru?</title>
		<link>http://www.guruphobia.com/2006/09/12/the-truth-hurts-doesn%e2%80%99t-it-guru/</link>
		<comments>http://www.guruphobia.com/2006/09/12/the-truth-hurts-doesn%e2%80%99t-it-guru/#comments</comments>
		<pubDate>Wed, 13 Sep 2006 04:16:55 +0000</pubDate>
		<dc:creator>Mr. P</dc:creator>
		
		<category><![CDATA[Gurus Behaving Badly]]></category>

		<guid isPermaLink="false">http://www.guruphobia.com/?p=13</guid>
		<description><![CDATA[I don&#8217;t know what it is about the e-mails I&#8217;m getting lately that are irritating the hell out of me.
A few days ago I got another classic - here&#8217;s a summary:
1) Guru feels badly about sending so many e-mails to his list.
2) Guru says that he is not doing this for the money.
3) Guru says [...]]]></description>
			<content:encoded><![CDATA[<p><font face="Times New Roman" size="3">I don&#8217;t know what it is about the e-mails I&#8217;m getting lately that are irritating the hell out of me.</font></p>
<p><font face="Times New Roman" size="3">A few days ago I got another classic - here&#8217;s a summary:</font></p>
<p><font face="Times New Roman" size="3">1) Guru feels badly about sending so many e-mails to his list.</font></p>
<p><font face="Times New Roman" size="3">2) Guru says that he is not doing this for the money.</font></p>
<p><font face="Times New Roman" size="3">3) Guru says he is only doing this to HELP people SUCCEED.</font></p>
<p><font face="Times New Roman" size="3" /></p>
<p><font face="Times New Roman" size="3">Mr. P&#8217;s response:</font></p>
<p><font face="Times New Roman" size="3">1) You feel badly because you DO send too many e-mails.</font></p>
<p><font face="Times New Roman" size="3">2) You damn well are doing it for the money.  If your intentions truly are as PURE as you claim, why not resolve to NOT include any affiliate links or referrals to JV partner offers for a period of at least one month.  You can&#8217;t do it, can you?  It is intrinsically and diametrically opposed to your true nature, isn&#8217;t it, Guru?</font></p>
<p><font face="Times New Roman" size="3">3) You should see #2 above.</font></p>
<p><font face="Times New Roman" size="3">Thanks for cluttering my inbox with your inane reasoning, and your pathetically insincere platitudes, Guru.  Your e-mails have earned an esteemed place in my permanent round file (which goes by the name of &#8220;trash&#8221;.</font></p>
<p><font face="Times New Roman" size="3">Buh-bye……………</font></p>
<p><font face="Times New Roman" size="3">Mr. P</font></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><font face="Times New Roman" size="3">P.S. Pathetically, in this e-mail, the Guru, after explaining his purest of intentions, did INDEED include a link to yet another JV partner offer.  I rest my case.</font></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><font face="Times New Roman" size="3" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><font face="Times New Roman" size="3" /></p>
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		<title>Your E-Mail Desperation is Showing</title>
		<link>http://www.guruphobia.com/2006/09/09/your-e-mail-desperation-is-showing/</link>
		<comments>http://www.guruphobia.com/2006/09/09/your-e-mail-desperation-is-showing/#comments</comments>
		<pubDate>Sun, 10 Sep 2006 05:29:34 +0000</pubDate>
		<dc:creator>Mr. P</dc:creator>
		
		<category><![CDATA[Gurus Behaving Badly]]></category>

		<guid isPermaLink="false">http://www.guruphobia.com/?p=12</guid>
		<description><![CDATA[About 6 months ago I signed up for the mailing list of a young man who appeared to have fairly unique content, and a bit of a contrarian approach to list building and marketing.
However, somewhere along the line, things changed.  He started sending out e-mail pitches for various products.  Ok, it was enough of a [...]]]></description>
			<content:encoded><![CDATA[<p>About 6 months ago I signed up for the mailing list of a young man who appeared to have fairly unique content, and a bit of a contrarian approach to list building and marketing.</p>
<p>However, somewhere along the line, things changed.  He started sending out e-mail pitches for various products.  Ok, it was enough of a pitch increase that I noticed.</p>
<p>Then in the last few weeks, the e-mails became more urgent.  I started noticing that he would sometimes e-mail twice a day.</p>
<p>Finally, a couple weeks ago, he began promoting a teleseminar to his list.  Apparently the teleseminar sign-ups must have not been panning out too well.  Why?  Well, because in a span of 6 hours, I received 5 e-mails&#8230;&#8230;&#8230;.each one with what appeared to be a rising, but barely disguised desperation level.  3 of the e-mails came within 30 minutes of the seminar.</p>
<p>Enough was enough&#8230;&#8230;instead of signing up for the seminar, I unsubscribed from his list.  I don&#8217;t appreciate the pummeling - especially in so short a time period.  If you don&#8217;t respect my time, I won&#8217;t respect your offers.</p>
<p>Its too bad too, because I buy thousands of dollars worth of marketing products a year, and some were referred by you, thus earning you fat affiliate payments.  I rarely unsubscribe from interesting lists - I&#8217;ve been on some lists for over 7 YEARS, happily buying commisionable products that seem interesting to me.</p>
<p>BUT, I&#8217;m a busy man.  Don&#8217;t waste my time with your e-mail pummeling.  Time is my most precious commodity.  And time-wasters piss me off to no end and cause my wallet to slam shut tighter than a clam.</p>
<p>Mr. P</p>
]]></content:encoded>
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		<title>Make Money From Blogs?  Or Not?</title>
		<link>http://www.guruphobia.com/2006/07/05/make-money-from-blogs-or-not/</link>
		<comments>http://www.guruphobia.com/2006/07/05/make-money-from-blogs-or-not/#comments</comments>
		<pubDate>Wed, 05 Jul 2006 22:13:18 +0000</pubDate>
		<dc:creator>Mr. P</dc:creator>
		
		<category><![CDATA[Gurus Behaving Badly]]></category>

		<guid isPermaLink="false">http://www.guruphobia.com/?p=8</guid>
		<description><![CDATA[I&#8217;ve noticed yet another interesting trend as of late.
There are dozens of blogs covering the subject of &#8220;How to Make Money From Blogs&#8221;.  They teach techniques on how to monetize your blog, how to gain readership, how to engage your blog audience, and so on, and so on, and so on.
However, only a pitiful few [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve noticed yet another interesting trend as of late.</p>
<p>There are dozens of blogs covering the subject of &#8220;How to Make Money From Blogs&#8221;.  They teach techniques on how to monetize your blog, how to gain readership, how to engage your blog audience, and so on, and so on, and so on.</p>
<p>However, only a pitiful few ever live up to their promise.  And yes - there is a smell-test issue that is arising here.</p>
<p>The incredible irony is that many of these blogs have been ABANDONED for several months to over half a year (yes, I&#8217;ve been monitoring some of them).  A paltry few return after an extended absence, with no explanation whatsoever, while others never ever return.</p>
<p>Hmmmmm……if blogging is so profitable, then WHY aren&#8217;t these Blogging Gurus following their own advice and BLOGGING?</p>
<p>My conclusion is: These Gurus&#8217; blogging models aren&#8217;t that profitable at all…….otherwise, why stop?</p>
<p>Now don&#8217;t get me wrong - blogging can be profitable - evidence the recent sale of blog networks for hefty 6-figure sales.  But I&#8217;m not talking about them.</p>
<p>I&#8217;m talking about the self-appointed Blog Profiteers.</p>
<p>Granted, sometimes shit happens.</p>
<p>Personal tragedy strikes, life&#8217;s priorities interrupt, and sometimes there are other emergencies that intrude upon one&#8217;s life.</p>
<p>However, if you are TRULY following your own advice, and engaging your audience, then you certainly owe them a brief explanation for your absence, don&#8217;t you?  Especially if you are going to be stepping back from the blog console for months at a time.</p>
<p>Otherwise, people might just draw the wrong conclusion - about your personal blog profit model teachings, about the effectiveness of your methods, or……..about you.</p>
<p>Mr. P</p>
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		<item>
		<title>Keep a Simple Promise</title>
		<link>http://www.guruphobia.com/2006/06/20/keep-a-simple-promise/</link>
		<comments>http://www.guruphobia.com/2006/06/20/keep-a-simple-promise/#comments</comments>
		<pubDate>Tue, 20 Jun 2006 07:01:23 +0000</pubDate>
		<dc:creator>Mr. P</dc:creator>
		
		<category><![CDATA[Gurus Behaving Badly]]></category>

		<guid isPermaLink="false">http://www.guruphobia.com/?p=5</guid>
		<description><![CDATA[I have bought quite a few big ticket items on Internet Marketing, and I have also purchased some big ticket monthly memberships for various services, forums, topics, and software.  For the most part, I&#8217;ve been satisfied with what I&#8217;ve purchased.
However, I&#8217;ve noticed a disturbing trend lately with what I call the &#8220;tier two&#8221; gurus who are [...]]]></description>
			<content:encoded><![CDATA[<p>I have bought quite a few big ticket items on Internet Marketing, and I have also purchased some big ticket monthly memberships for various services, forums, topics, and software.  For the most part, I&#8217;ve been satisfied with what I&#8217;ve purchased.</p>
<p>However, I&#8217;ve noticed a disturbing trend lately with what I call the &#8220;tier two&#8221; gurus who are selling big ticket items or memberships.</p>
<p>Here&#8217;s an example.  I became aware of an Internet Marketing related monthly membership site that promised to provide training and techniques about a certain aspect of website building.  The site charged a 3-figure sum PER MONTH to belong to this membership.  The sales letter was a usual hype-fest, and used the &#8220;scarcity&#8221; trick (&#8221;only 75 member slots left!!!&#8221;).</p>
<p>The site also had a companion online video that did more pitching and explaining of the service&#8230;&#8230;&#8230;&#8230;&#8230;and at the very end of the video (as well as on the sales letter) an e-mail address appeared.  The guru earnestly asked viewers to send in their questions, and he would answer them personally.</p>
<p>And you&#8217;re damned right I had some questions&#8230;&#8230;&#8230;&#8230;after all, he was asking for a handsome membership fee.  So I took him up on his offer and e-mailed him.  I waited for one day, two days, three days&#8230;&#8230;&#8230;no answer.  Ok, he might be overwhelmed with new members and new questions.  So I thought I&#8217;d cut him some slack, and e-mailed him again.  Then, one day goes by&#8230;&#8230;..two days, three&#8230;&#8230;you get the idea.  So now 6 days after my second e-mail, I&#8217;m a bit pissy&#8230;&#8230;..and out of SHEER CURIOSITY, I try to e-mail him a THIRD TIME.  That was 4 weeks ago.</p>
<p>Needless to say, I was more than a bit pissed about this entire episode, and here I am, your DIRECT demographic&#8230;&#8230;&#8230;with spendable funds, willing to part with 3-figures monthly to belong to your little club.  And because of your disingenuine offer to field and reply &#8220;personally&#8221; to all e-mails:</p>
<ul>
<li>You&#8217;ve forever lost me (and my considerable disposable monthly income) as a cash-spinning customer.</li>
<li>I will express my displeasure at this experience, <em><strong>every chance I get to my similarly well-funded peers and associates</strong></em>.</li>
<li>And for the guru who introduced you to me in one of your e-mails, I will always regard any further recommendations and introduction you make with suspicion, if not outright cynicism.</li>
</ul>
<p>All because you made a big deal about your &#8220;personal&#8221; service and presumed &#8220;interest&#8221; in your customer&#8217;s needs.</p>
<p>And guess what, weeks later I revisited the sales page site, and guess what I saw - &#8220;only 75 member slots left!!!&#8221;.  So much for scarcity.</p>
<p>Stay far, far away from me, sonny&#8230;&#8230;&#8230;&#8230;&#8230;you&#8217;re now radioactive.</p>
<p>Mr. P</p>
<p> </p>
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