Pay Per Click Marketing Archives


Adwords Fallout and Interesting Side Effects

Boy, it sure has quieted down since Google made their adwords changes, hasn’t it?
To be sure, numerous Adwords Advertisers have been impacted by the new quality score issue, and still are as of this writing.  I personally know of at least 5 serious Adword advertisers who spend a high 5-figure amount per month who have […]

Google Defines Quality Landing Pages for Adwords - Sort of……

Google has started rolling out revisions to its Adwords PPC service - today, the results have been widely seen.
Here’s a quote from the Inside Adwords blog at Google:
“From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over […]