http://www.guruphobia.com Be Your Own Smart Internet Marketing Guru Tue, 29 May 2007 17:16:11 +0000 http://backend.userland.com/rss092 en Every Marketer Wants to Be a Guru. What a sweeping statement, by one of the most well-known Gurus around. And one that I disagree with vehemently. You see, Mr. Guru, not everyone WANTS to be you, or WANTS to be like you.  Sorry. There are marketers who are just happily motoring along, making very good ... http://www.guruphobia.com/2007/05/29/every-marketer-wants-to-be-a-guru/ Have you ever come across a situation, where a guru promises a fantastic bonus for buying through his/her affiliate link? And you take the bait, buying the product? I have, and I'm sure so have you.  Now I think many of us can understand when gurus are foisting "worthless" e-book bonuses our ... http://www.guruphobia.com/2007/05/28/buying-for-bonuses/ Well, well....... I guess it's been a while since my last discourse, hasn't it? Well, I've been busy......busy reading, busy working, and busy playing. I've spent some nice recharge time on Sunset Beach and Mokuleia on Oahu (vacations aren't over-rated).  They inspire some of my most creative endeavors. The entrepreneurial world can be at ... http://www.guruphobia.com/2007/04/26/wherefore-art-thou/ Many of you reading this blog won't even know who Milton Friedman was. Mr. Friedman was an influential economist, a leader of the "Chicago School" of economics. He championed Free Market Economics and deregulation, and his theories and teachings helped shape American Economics and Economic policy in the late 20th ... http://www.guruphobia.com/2006/11/16/remembering-milton-friedman/ Duplicate content seems to be a major issue confronting site builders these days. Duplicate content.  Is Google penalizing duplicate content or not?  Based on my experience, and some experienced SEO experts I've talked to, the answer is a qualified yes.  Admittedly, there is still tons of top ranking duplicate content in ... http://www.guruphobia.com/2006/10/02/duplicate-content-my-take-on-the-issue/ I don't know what it is about the e-mails I'm getting lately that are irritating the hell out of me. A few days ago I got another classic - here's a summary: 1) Guru feels badly about sending so many e-mails to his list. 2) Guru says that he is not doing this ... http://www.guruphobia.com/2006/09/12/the-truth-hurts-doesn%e2%80%99t-it-guru/ About 6 months ago I signed up for the mailing list of a young man who appeared to have fairly unique content, and a bit of a contrarian approach to list building and marketing. However, somewhere along the line, things changed.  He started sending out e-mail pitches for various products.  Ok, ... http://www.guruphobia.com/2006/09/09/your-e-mail-desperation-is-showing/ Boy, it sure has quieted down since Google made their adwords changes, hasn't it? To be sure, numerous Adwords Advertisers have been impacted by the new quality score issue, and still are as of this writing.  I personally know of at least 5 serious Adword advertisers who spend a high 5-figure ... http://www.guruphobia.com/2006/08/17/adwords-fallout-and-interesting-side-effects-2/ Google has started rolling out revisions to its Adwords PPC service - today, the results have been widely seen. Here's a quote from the Inside Adwords blog at Google: "From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching ... http://www.guruphobia.com/2006/07/11/google-defines-quality-landing-pages-for-adwords-sort-of/ I've noticed yet another interesting trend as of late. There are dozens of blogs covering the subject of "How to Make Money From Blogs".  They teach techniques on how to monetize your blog, how to gain readership, how to engage your blog audience, and so on, and so on, and so ... http://www.guruphobia.com/2006/07/05/make-money-from-blogs-or-not/